For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article. The article should examine the topic in relation to global marketing.
Global economic environment topics:
- Major changes of the world economy in the past twenty years (discussing one major change is enough)
- Economic systems (you may choose to discuss one or multiple systems)
- Market development stages (discussing one category is enough)
- Merchandise trade and service trade
Global trade environment topics:
- World Trade Organization (WTO)
- Preferential trade agreements (discussing one category is enough)
- Trade characteristics in Latin America
- Trade characteristics in the Asia-Pacific region
- Trade characteristics in the Middle East
- Marketing issues in Africa
In your paper,
- Write a half a page summary of the article you used for each of the topics.
- Each summary must include an introduction, a well-developed body, and a conclusion.
- In the introduction of each summary, identify the article used.
Discuss how each of the topics that you selected can relate to one or some aspects of global marketing as you learned in Chapter 1 of your text (e.g., global marketing and opportunities or threats, marketing mix, competitive advantage, firms value chain, management orientations, etc.).
Explain how one or more of those aspects are affected by the economic and the trade environments (one page).
Summarize the contents of your paper in an executive summary.
The work must be submitted as one paper that is five and half pages in length:
- Title page (one page)
- Executive summary page (half a page to one page)
- Summary of each article (one page)
- First topic (half a page)
- Second topic (half a page)
- Analysis on the topic (two pages)
- First topic (one page)
- Second topic (one page)
- Reference page (one page)
The Global Marketing and Trade Environments paper
- Must be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references).
Must include a separate title page with the following:
- Title of page
- Students name
- Course name and number
- Instructors name
- Date submitted
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least two scholarly sources for each environment topic in addition to the course text.
Must document any information used from sources in APA style
Must include a separate references page that is formatted according to APA style
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