Discussion 19876543February 20, 2021Cause and Effect of Scrooge in A Christmas CarolFebruary 20, 2021
1. Review the following U.S. Small Business Association (SBA) Website resources:
Creating a Marketing Action Plan
5 Tips for Writing a Basic (and Un-Daunting) Marketing Plan
2. Watch the following YouTube videos:
Small Business Marketing 101: Creating a Marketing Plan
8 Advanced Marketing Hacks: How To Get People To Pay Attention To Your Idea
7 Small Business Marketing Strategies – Top small business marketing strategies
Five Low Cost Marketing Strategies for Small Businesses
7 Marketing Trends to Help you DOMINATE Social Media in 2017
Best Social Media Marketing Strategy In 2019
How To Create A Social Media Marketing Plan For The New Year
14 Guerrilla Marketing Tactics for Entrepreneurs
3. Review the following Entrepreneur resources:
Defining Your Brand: The First Step In Your Marketing Strategy
The Basics of Branding
Developing a PR Plan
How to Sell in 60 Seconds
4. Watch the following TED talks:
Sheena Iyengar: How to Make Choosing Easier
David Carson: Design and Discovery
Seth Godin: The Tribes We Lead
Derek Sivers: How to start a movement
William Ury: The walk from yes to no
Rory Sutherland: Life lessons from an ad man
Dan Pink: The puzzle of motivation
Assignment 3: Marketing Plan
Prepare a Marketing Plan that answers that the following pertinent questions:
Product Description: What product or service are you going to provide?
Marketing Strategy: How will your marketing plan support your business goals?
Mission Statement: What are you trying to accomplish, and why?
Target Market: Who are you trying to reach with your marketing activities?
Competitive Analysis: Who are you up against, and where do you rank?
Unique Selling Proposition: What makes your business unique?
Pricing Strategy: What will you charge, and why?
Promotional Plan: How will you reach your target market?
Social Media: How will you employee social media? Provide specific details from the video presentations.
Marketing Budget: How much money will you spend, and on what?
Action List: What tasks do you need to complete to reach your marketing goals?
Metrics: How are you implementing the plan and where can you improve?
The submission should cite at least five sources from the course material and should use APA format. This assignment will require around a 1000 words. Use Word .doc/.docx format.
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