building the marketing plan

1. Review the following U.S. Small Business Association (SBA) Website resources:

    • Marketing 101
    • Marketing 201
    • Creating a Marketing Action Plan
    • 5 Tips for Writing a Basic (and Un-Daunting) Marketing Plan

    2. Watch the following YouTube videos:

    • Small Business Marketing 101: Creating a Marketing Plan
    • 8 Advanced Marketing Hacks: How To Get People To Pay Attention To Your Idea
    • 7 Small Business Marketing Strategies – Top small business marketing strategies
    • Five Low Cost Marketing Strategies for Small Businesses
    • 7 Marketing Trends to Help you DOMINATE Social Media in 2017
    • Best Social Media Marketing Strategy In 2019
    • How To Create A Social Media Marketing Plan For The New Year
    • 14 Guerrilla Marketing Tactics for Entrepreneurs

    3. Review the following Entrepreneur resources:

    • Defining Your Brand: The First Step In Your Marketing Strategy
    • The Basics of Branding
    • Developing a PR Plan
    • How to Sell in 60 Seconds

    4. Watch the following TED talks:

    • Sheena Iyengar: How to Make Choosing Easier
    • David Carson: Design and Discovery
    • Seth Godin: The Tribes We Lead
    • Derek Sivers: How to start a movement
    • William Ury: The walk from yes to no
    • Rory Sutherland: Life lessons from an ad man
    • Dan Pink: The puzzle of motivation
  • Assignment 3: Marketing Plan

    1. Prepare a Marketing Plan that answers that the following pertinent questions:
      • Product Description: What product or service are you going to provide?
      • Marketing Strategy: How will your marketing plan support your business goals?
      • Mission Statement: What are you trying to accomplish, and why?
      • Target Market: Who are you trying to reach with your marketing activities?
      • Competitive Analysis: Who are you up against, and where do you rank?
      • Unique Selling Proposition: What makes your business unique?
      • Pricing Strategy: What will you charge, and why?
      • Promotional Plan: How will you reach your target market?
      • Social Media: How will you employee social media? Provide specific details from the video presentations.
      • Marketing Budget: How much money will you spend, and on what?
      • Action List: What tasks do you need to complete to reach your marketing goals?
      • Metrics: How are you implementing the plan and where can you improve?
    2. The submission should cite at least five sources from the course material and should use APA format. This assignment will require around a 1000 words. Use Word .doc/.docx format.


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building the marketing plan
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