Needs, Task, and Learner AnalysisFebruary 20, 2021
Our specific research question for the project: “What are consumers’ value perceptions/consumer perceived value ($/benefits) regarding the upcoming iPhone X being the first $1,000 smartphone?”
Specific sample 3 participants. 1 male, 2 female
Depth interview and answer those question:
Link to iPhone X overview: https://www.apple.com/iphone-x/
Do you currently own any generation of iPhone? If no, have you ever owned an iPhone?
Do you plan to buy the iPhone X? If yes, do you plan to buy it as soon as it is available or wait to buy it later (a few months)?
If no, why do you not want to purchase the iPhone X?
Do you think smartphones in general are getting too expensive, or do you think the advanced features and technology warrant higher prices?
Does the iPhone X’s base price of $1,000 deter you at all from wanting to purchase the smartphone?
Do you think the iPhone X’s features/specifications (12MP wide-angle and telephoto cameras, Portrait mode, 4K video recording, facial recognition software, 5.8-inch, all-screen display, etc.) merit its $1,000 price tag?
With some of the iPhone X’s features/specifications in mind, do you think the iPhone X is a quality smartphone?
Do you think the iPhone X would satisfy your wants as a smartphone?
Imagine you own the iPhone X; how do you think you would feel about using the latest, cutting-edge technology on a daily basis?
How do you feel about Apple coming out with two new iPhones within a close time period (the iPhone 8 released on September 22nd, 2017; the iPhone X will release on November 3rd, 2017)?
Given the price and technology difference between the two latest iPhones (iPhone 8, $699; iPhone X, $999), do you think it is worth purchasing the iPhone X rather than the 8/8 Plus?