Your assignment this week will focus on the case study Tata “Nano”: The People’s Car. We move to the country of India, home to 1.35 billion people and local car manufacturer Tata Motors. The Tata Group, a local Indian conglomerate, is important to the social fabric of India with companies in media, telecom, retail, and real estate, among other local industries. Tata Motors saw a need for an inexpensive automobile that could be built with a family in mind and came up with the Nano, dubbed “The People’s Car”.Reflecting on this week’s content focusing on ethical leadership; develop an essay making decisions for the following questions.
- What inspired Tata Motors to build the Nano?
- What innovative steps did Tata undertake to design the Nano in a way that would meet the $2,500 price tag?
- How did Tata Motors address quality issues while developing the budget car?
- What was the political risk of developing a low budget car in India?
- Would it have been advantageous for Tata Motors to have formed an alliance with another automobile company in developing the Nano? If so, why?
- Would this car be popular in countries outside of India? Why or why not?
- Would you say Tata is an ethical leader in the automotive industry? Why or why not?
Your well-written paper should meet the following requirements:
- Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
- Use APA style guidelines.
- Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
- cover all the requirements
- You have to read this ” you can find it in google or any library “
- Chapters 10 & 11 in International Management: Culture, Strategy, and Behavior
- Chapter 10 PowerPoint slides in International Management: Culture, Strategy, and Behavior
- “In-Depth Integrative Case Study 3.1: Tata ‘Nano’: The People’s Car” (p. 421) in International Management: Culture, Strategy, and Behavior
- Adams, D., Adams, K, Ullah, S., & Ullah, F. (2019). Globalisation, governance, accountability and the natural resource ‘curse’: Implications for socio-economic growth of oil-rich developing countries. Resources Policy, 61, 128-140.
- Vendrell-Herrero, F., Gomes, E., Bustinza, O., & Mellahi, K. (2018). Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs. International Business Review, August 2018, 27(4), 814-825.
- Bătae, O. M. (2018). Ethics and the impact on corporate governance. Cross-Cultural Management Journal, XX(1), 59-64.
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making decisions to manage risk government and alliances 1 was first posted on June 27, 2020 at 4:43 am.
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