rewrite worksheet

First, review the required text readings for Module Six and revisit your posts and response posts to the Module Five discussion. In addition, review the website Missouri Department of Health and Senior Services and complete the following:

Select three target markets/demographics from the following:

low-income Hispanic population

low income African American population

low income white population

low income African American population

middle income Asian American

middle income Hispanic population

affluent white population

Select one department, program, or service from the Missouri Department of Health and Senior Services.

Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.

Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).

Briefly discuss your prioritization of the marketing techniques that you chose. Be sure to address how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values.

 

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