week 4 discussion 111

Please examine the sample memo. (The memo can be found in the Week 4 Content area for sample papers and under the heading “Sample Papers.”)

Then answer the following questions:

1. What is the problem at her company that the student is addressing? Does her literature review (WA#2) inform this problem at all?

2. What primary research does she want to conduct?

3. Would you recommend any other forms of primary research for her? For example, would interviews be helpful? If so, interviews with whom? Would a focus group be helpful? If so, focus groups with whom?

4. Why will the primary research be important to her Human Resources Director, Joyce Smith? Why wouldn’t Ms. Smith be satisfied with simply studies and articles on employee retention and turnover?

 

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